![]() You could run the challenge as a contest, offering a cool prize for the winner - maybe signed merch, free gig tickets or even a cash reward.Īlternatively, you could run a music influencer marketing campaign to promote the challenge or trend and help get it off the ground. It’s unlikely that you’ll generate a viral sensation by just posting your challenge and sitting back. Dance routines - Lip syncing - Costumes - Comedy memes The most successful TikToks are videos that tell stories that feel authentic to the platform. TikTok is the ideal place for you and your business to find community, make real connections, and be discovered. Some of the most popular challenges on TikTok usually involve: NovemWith Promote, an in-app advertising tool, you can turn any of your existing TikToks into ads in a few easy taps. ![]() It can cost brands 50,000 to 120,000 to take over a popular TikTok channel, for instance, and the cost of a hashtag challenge has a flat fee. There was much discussion in the early days about the high cost of TikTok ads. ![]() That’s why it’s important to choose a track that is (as we mentioned earlier) “TikTok friendly”. TikTok started experimenting with advertising in late 2018, although it didnt take off until well into the following year. You want to give people a chance to be creative and put their own unique twist on an existing trend. ![]() So you should encourage fans and followers to take part in challenges specific to your track using a specific hashtag.Ĭhallenges tend to blow up when they’re fun and can be interpreted in different ways by different people. TikTok is a place where challenges and contests thrive. ![]()
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